Walls branded
No wraps, slats or graphics on the venue. Every brand item is free-standing, at least 40 cm off any wall.
Press Conference · City of Arts and Culture · New Administrative Capital
Next
in Line
الدور علينا
Kay90 came first. The Capital is next.
- Press & TV
- 30
- Guests
- 30
- Walls touched
- 0
01 · The idea
Every item
is one bar.
Kandeel's signature mark is a barcode. We build it out of free-standing pieces and leave the venue's walls alone.
Each flag, totem, pop-up and gate post is one vertical bar of the same code. They share one module: slim, tall, matte charcoal, with Soft Amber print and a single Tango bar. Walking down the promenade you pass the bars one by one. At the hall door they close into a gate. You walk through the code and take your seat.
Nothing is fixed to the building. The wood portals and white walls of the hall stay exactly as they are. Everything arrives on its own feet and leaves the same day.
كل قطعة واقفة لوحدها هي خط من باركود قنديل. أعلام وبوب‑أب وتوتم على الطريق، تتجمع عند باب القاعة في بوابة واحدة. ولا لمسة على حوائط القاعة.
One module
Flags, totems, pop-ups and gate posts share one width, one height and one print logic. Seen in a row, they read as the barcode.
Zones outside
Arrival route, registration, press photo wall, catering and the interviews media wall, all in the real courtyards outside the hall.
02 · Inside the hall
Same walls.
Free-standing brand.
The real Press Conference Hall, two angles. Drag to compare today with event day. The walls do not change.
Screen
The hall's own screen carries all the branding: slow barcode bars by default, names and titles in the brand serif, and the reveal of the New Capital lands.
Head table
A fitted charcoal skirt with a Soft Amber barcode band, slipped over the existing wood table. Black tent cards, Tango cube mic flags.
Podium & pop-ups
A slim charcoal podium with a backlit barcode front. Two 2.2 m pop-up stands either side of the stage, on their own feet.
Gate & flags
A walk-through barcode gate just inside the hall door, and pole flags behind the last row, clear of every camera line.
03 · Outside the hall
The press
story starts outside.
The real courtyards and promenade of the City of Arts and Culture. Five zones, all free-standing, nothing fixed to the facades.
04 · Venue map & flow
One walk,
seven stops.
Press are badged before they reach a camera. Guests and press share the route but never the queue. TV crews load in separately, straight to the riser.
- ArrivalPromenade. A line of feather flags and a totem lead the way.
- RegistrationLeft of the arched passage. Separate press and guest lanes.
- Photo wallRight of the arch. Roped 3 m lane so the passage stays clear.
- CateringPalm courtyard. Coffee before, canapés after.
- The gateInside the hall door. You walk through the code.
- The hallPress left, guests right, camera riser at the back.
- InterviewsBy the arched entrance near the hall exit, away from the coffee bar.
05 · Press photo wall
Every arrival
is a photo.
- Backdrop 6 × 2.6 m step-and-repeat in matte charcoal. Small Soft Amber wordmarks repeating with barcode marks, sized to read in a half-length press photo.
- Placement Right of the arched passage, set 1 m off the facade so shop doors stay clear. It never blocks the arch.
- Platform 10 cm black platform, Tango floor mark for the pose spot.
- Light Two LED panels on stands so faces stay clean in the facade's shade.
- Lane A roped 3 m press lane in front. A host calls names and keeps the queue moving.
06 · Catering section
Coffee under the palms.
A 6 m coffee and canapé bar in the palm courtyard, in matte charcoal with a Dawn Pink top and a barcode front. Specialty coffee before the conference, canapés and cold drinks after. Eight high tables with branded toppers spread between the palms, two menu stands, and the colonnade for shade. The render shows a partial set.
- Before · espresso bar, fresh juice, dates and mini pastries
- After · savoury canapés, mini desserts, cold drinks
- Service · 1 barista, 4 waiters, branded cups and napkins
07 · Interviews media wall
Two positions, one look.
A separate 4 × 2.5 m media wall under its own canopy by the arched entrance, near the hall exit and away from the coffee bar noise. It is set up for TV, so every clip from every channel carries the same Kandeel frame.
- Two marked positions, ten-minute slots, printed schedule per spokesperson
- Two LED panel key lights, one reflector, small canopy for shade
- Mic flag on every handheld mic, audio feed from a local mult-box
- Kept out of the photo wall's camera background
08 · Branding items
The full
inventory.
Every item is free-standing and built to one module. Quantities are indicative for 30 press and 30 guests and will be confirmed at the site survey.
| Item | Where | Qty |
|---|---|---|
| Feather flags, 3.2 m, charcoal / Tango | Promenade | 12 |
| Directional totems, 2.4 m, double-sided | Promenade · courtyard · hall door | 3 |
| Registration counter, 2 × 1.2 m modules + 3 tablets | Courtyard | 1 set |
| Press photo wall, 6 × 2.6 m + platform + 2 LED panels | Courtyard | 1 |
| Catering bar, 6 m, barcode front | Palm courtyard | 1 |
| High tables with branded toppers | Palm courtyard | 8 |
| Pop-up banners, 2.2 m | Either side of the stage | 2 |
| Menu stands | Catering | 2 |
| Interviews media wall, 4 × 2.5 m + canopy + 2 LED keys | Arched entrance | 1 |
| Stand-alone barcode gate, 3.2 m | Hall door, inside | 1 |
| Pole flags, 3 m | Hall: 2 at the gate, 2 behind last row | 4 |
| Podium front panel, backlit | Stage | 1 |
| Head-table skirt, fitted | Stage | 1 |
| Tent cards, bilingual | Head table | 6 |
| Cube mic flags, Tango | Table + handheld mics | 8 |
| Reserved cards | Front rows | 12 |
| Screen content loop: barcode → wordmark → reveal | Hall screen | 1 |
| Badges + Tango lanyards | Registration | 70 |
09 · Seating & zoning
Who sits
where.
Press on one side, guests on the other, cameras at the back with a clear view of the podium from every tripod. Flags stay behind the last row so no camera line is crossed.
- Press block · 5 rows × 6 · TV reporters in rows 1–2
- Guest block · 5 rows × 6 · executives and VIPs in row 1
- Camera riser · rear 4 m · 600 mm high · 6 tripods + mult-box
- Photographers' pit · 1.5 m strip in front of the stage
- Centre aisle · gate at the rear-left door
10 · Run of show
Seventy-five minutes,
on the clock.
Indicative. Speakers and timings locked with Kandeel after the brief.
TV crew load-in to the riser. Audio check on the mult-box
Doors. Registration, photo wall, coffee in the palm courtyard
Walk-in through the gate. Screen in slow barcode motion
Opening film. Kandeel Developments, 90 seconds
Welcome from the host
Leadership address. Kay90: sold, building, delivering
The reveal. The bars part on screen. New Capital lands announced
Project presentation. Details TBD with Kandeel
Press Q&A, moderated, 20 minutes
Photo call at the head table, then at the photo wall
One-on-one interviews at the media wall. Canapés in the courtyard
Digital press room updated with photos and clean video
11 · Touchpoints & press kit
Everything they
carry out.
On the day
- Black badge with a personal barcode, Tango lanyard
- Cube mic flags in Tango with a white K
- Tent cards for the head table, reserved cards for front rows
- Bilingual totems from the promenade to the hall
- Hotline 19145 on the podium and the badge back
Physical kit
- Rigid Dawn Pink box, barcode embossed
- Bilingual press release, Arabic first
- Kay90 fact sheet: 3,415 m² land, 12,000 m² BUA, delivery early 2028
- Leadership bios and approved portraits
- USB card with the full digital kit
Digital press room
- Unlocked by the badge barcode
- Press release in Arabic and English
- Hi-res photos within 60 minutes
- Clean video, B-roll and soundbites
- Media contact and interview requests
12 · Scope
What Strike delivers.
01
Creative & design
Concept, renders, technical drawings, screen content, opening film, all printed and digital touchpoints.
02
Production
All free-standing items: flags, totems, pop-ups, gate, photo wall, media wall, registration counter, catering bar, podium front and table skirt. Lighting, sound, mult-box.
03
Press office
Media list of 30, invitations, accreditation, follow-up calls, interview scheduling, press release support.
04
On the day
Show caller, stage manager, hosts, registration team, catering, crew liaison, photographers and video team.
05
After
Digital press room, photo and video edit within 60 minutes, coverage monitoring and a clippings report.
06
Venue liaison
Permits and coordination with the City of Arts and Culture, site survey, load-in and same-day strike. Nothing fixed to the building.
To confirm with Kandeel
Event date and time · announcement content and project names for the New Capital lands · speakers and order · approved press list · venue booking, outdoor-area permit and technical survey · catering menu · budget.
الدور علينا
The Capital is next.
An event concept for Kandeel Developments by Strike Media.